Monday, August 27, 2007

Marketing strategies

Well, the other day I saw for the first time a gas station actually selling E85 fuel. It was priced at $2.31.xx/gallon, which was $.20 cheaper than regular unleaded gasoline. But I wonder how many people realize that, at those prices, they're actually paying more for their fuel with this stuff?

Ethanol has about 75% of the energy content of gasoline (depending on the source you use; mine is the EPA), so a blended mix of 15/85 gas/ethanol has about 78% of the energy content of gasoline. If this translates directly into 78% of the fuel economy, then users will be paying roughly 8% MORE for fuel in the form of E85.

Is it really worth it? No, but all of the global warming freaks are making the public think it is. I'm starting to wonder if oil companies are behind global warming in a totally different way....

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